Overview
myhouse.com is an AI-powered real-estate platform that recommends homes based on lifestyle and aspirations, not just filters and listings. The identity needed to feel like smart technology with a human heart, turning search into guidance rather than browsing.
Strategy & Idea
The brand is positioned as “the future of home search” — transparent, personalised, and emotionally intuitive. The idea of warm intelligence leads the direction: precise enough to feel like a tech product, warm enough to feel like a trusted guide.
Identity & Design
The logo blends a friendly face icon—abstracted from a home window inside an app-like tile—with a geometric wordmark softened by a handwritten “y,” suggesting personal ownership. The wider system uses rounded shapes, conversational prompts, and bold mobile-first layouts, creating an experience where searching for a home feels guided, personal, and human.
