Overview
Culture is a youth-focused fashion line from Telal Fashions, created for a generation redefining Arab identity through modern expression. The brand bridges regional heritage with contemporary style, speaking to young Arabs who carry tradition with confidence, not nostalgia.
Strategy & Idea
Culture is positioned as a symbol of individuality and pride — a brand that reinterprets heritage with modern attitude. The tagline, “The Pride is in You,” reflects a shift from wearing culture to owning it, making identity part of everyday style.
Identity & Design
The logo takes inspiration from Dubai’s network of intertwined roads — a metaphor for connection, movement, and cultural convergence. Its interwoven structure reflects the fusion of heritage and modernity, while bold geometry mirrors the region’s urban dynamism.
The visual system expands through monochromatic illustrations and graphic elements inspired by contemporary Arabian life — everyday people, places, and expressions. The black-and-white style adds timelessness and confidence, allowing the apparel to remain the hero while giving the brand a bold, modern voice.
