Overview
Bakeroom is a family-run home-baking brand from Kochi, born during the pandemic as both creative outlet and livelihood. With growing local competition, the identity needed to feel warm, modern, and accessible — appealing to young families looking for treats they can trust and enjoy.
Strategy & Idea
Bakeroom is positioned around “Softly Baked, Deeply Felt,” expressing the emotional side of home-baking. The brand becomes less about products and more about everyday joy — handmade taste, simple warmth, and thoughtful presentation.
Identity & Design
A friendly, modern voice is expressed through typography that pairs Gotham Rounded for approachability with Baskerville for reassurance. Pastel tones soften the visual language, keeping the brand playful, humble, and lifestyle-ready. A flexible system of a wordmark, monogram, and badge supports minimal packaging and digital-first communication — from cookie boxes to social moments — making the brand feel handcrafted yet scalable.
